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© freelance tekstforfatter Christian Nevado
Direct mail for KEF Postcard: Let KEF make you the local authority on loudspeakers whenever you feel like it or Become a better salesperson with KEF - and win valuable prizes or Let KEF reward you for being smart about loudspeakers Now you can become the local authority on loudspeakers whenever you feel like it - with no pressure and no paperwork. KEF even rewards you for it with your choice of valuable prizes! Stay tuned. You will hear more from KEF in a couple of days. Direct mail no. 2 Box: Open this and become the local authority on loudspeakers or Find out how KEF rewards you for being smart about loudspeakers or The KEF secret of becoming a better salesperson - and winning valuable prizes at the same time Letter: ( Harry Callahan Hi-Fi ) ( 45 Eastwood Road ) ( Oxford OX2 8EF ) Get smarter about loudspeakers - and get rewarded When you hear the words "training programme," do you imagine slow hours, too little excitement and too much paperwork? Well, now we offer you a completely new and interactive way of training: the KEF Solutions training programme. You get no paperwork and no pressure from anybody, but tangible benefits. The programme is web-based so you can attend it whenever you have the time - at home or at work. With the KEF Solutions training programme you get several advantages: * You get valuable, updated knowledge about loudspeaker products in general and KEF products in particular * You get rewarded for your efforts with valuable prizes * You become a more well-informed and professional salesperson * You become better able to guide and advise your customers * You get hot customer leads from the KEF referral program. The more you learn, the more you earn The training modules are short (10-15 minutes), and they all finish with a quick test, rating your performance. For each module you complete, you earn points that you can convert to prizes. You have a wide selection of prizes to choose from: And if you complete just 4 modules, you can win a trip to Europe for two - worth £500! (If possible, insert small pictures of prizes in margin) Read more about the KEF Solutions training programme in the folder. Sign up now - and earn your first 500 points immediately To enter the KEF Solutions training programme, you simply fill in the reply card and fax or mail it. You can also sign up via the web site www.kef.com/retailer or by SMS to Yours sincerely Your personal membership code: 1234 Folder: The KEF secret of becoming a better salesperson - and winning valuable prizes at the same time page 2-3: Get smarter about loudspeakers - and get rewarded As a salesperson, you know that learning about the new products is necessary for your daily work. But wouldn't learning be a lot more fun if you could do it whenever you were in the mood, in quiet periods at work or comfortably at home, and if you were rewarded for your efforts? That's exactly what the KEF Solutions online training programme offers you. Train via your personal web page When you sign up for the programme using your enclosed 4-digit code, you get access to your own personal training web page. Here you can see: * Top Tip of the Month * Available Training Modules * Your score to date and current level * The KEF Prize Shop. (Illu: screenshot of MyPage) Train whenever you want - wherever you want You can attend the KEF Solutions training programme at any time and from any computer with an Internet connection. Sit comfortably at work or at home, enjoy the titbits of information about loudspeakers, and see how many points you can score on the test afterwards. Then visit the KEF Prize Shop to see what you can buy with the points you have accumulated. What you can win (Illu: pictures of prizes) Each module has three steps Training: Read about the latest in loudspeaker technology Test: Answer these questions - and score extra points Evaluation: Did you pass? Then move on! To pass a module, you only have to answer three questions out of every four correctly. If you are not satisfied with your score and want to make more points, you can try again whenever you like - as many times as you like. Complete 4 modules and win a trip to Europe for two If you complete just 4 of the training modules, you automatically enter into the draw for a trip to a city in Europe for two persons. Value: 500£! When you have completed all the modules, you become a member of the KEF customer referral program. This means that you will receive customer leads directly from KEF, strengthening your sales. Reach Gold level and get 20% extra points You start at the Blue level until you have scored 10.000 points. Then you move up to Silver level, where you get 10% extra points for every training module you complete. When you have increased your score to 20.000 points, you reach the summit at Gold level, where you get 20% extra points for every training module you complete. You can always see on your personal web page exactly what level you have reached and how many points you have. Suggest the "Tip of the Month" and win 1.000 extra points You can win additional points if you have some good suggestions about selling loudspeakers. Maybe you have thought of a way to increase sales or improve customer service? Then submit it Sign up now and earn 500 points immediately! Fill in the enclosed card and send or fax it. You can also sign up via the web site www.kef.com/retailer or by SMS to A4 reply sheet/fax: YES, I would like to get smarter about loudspeakers - and win valuable prizes * I want valuable, updated knowledge about loudspeaker products in general and KEF products in particular * I want to get rewarded with valuable prizes * I want to become a more well-informed salesperson * I want to become better able to advise my customers * I want to get hot customer leads from the KEF referral program. [] Sign me up for the KEF training programme. [] After my completion of 4 modules, I want the chance to win a trip to Europe for two, worth £500. (Name) (Address) (Email) (Mobile phone) (More info) (Inspiring pictures of prizes or travel in Europe) Mail the card or fax it to (fax number). You can also sign up via SMS to (number) - or online at www.kef.com/retailer If you choose to sign up via your mobile number, rest assured that we will only use it for information relevant to the KEF Solutions programme. We may use it to inform you about new training modules, new prizes or other possibilities. Direct mail no. 3 Reminder: (Harry Callahan Hi-Fi) (45 Eastwood Road) (Oxford OX2 8EF) You can still get smarter about loudspeakers - and get rewarded We hope you received our mailing about the new KEF Solutions training programme, though we haven't noted your registration. In case you are interested, but did not get the mailing or happened to misplace it, let's briefly repeat the most important points: KEF offers you a completely new and interactive way of training. You get no paperwork and no pressure from anybody, but tangible benefits. The programme is web-based so you can attend it whenever you have the time - at home or at work. With the KEF Solutions training programme you get several advantages: * You get valuable, updated knowledge about loudspeaker products in general and KEF products in particular * You get rewarded for your efforts with valuable prizes * You become a more well-informed and professional salesperson * You become better able to guide and advise your customers * You get hot customer leads from the KEF referral program. The more you learn, the more you earn The training modules are short (10-15 minutes), and they all finish with a quick test, rating your performance. For each module you complete, you earn points that you can convert to prizes. And if you complete just 4 modules, you can win a trip to Europe for two - worth £500! Read more about the KEF Solutions training programme in the folder. Sign up now - and earn your first 500 points immediately To enter the KEF SOlutions training programme, you simply fill in the reply card and fax or mail it. You can also sign up via the web site www.kef.com/retailer or by SMS to Yours sincerely Your personal membership code: 1234 Envelope: A second chance to let KEF reward you for being smart about loudspeakers Folder: (same as mail no. 2) A4 reply sheet/fax: (same as mail no. 2) |